Considerations for all media | Contextualization in Action | Contributor's FAQs | Creative Commons 3.0 | DV10 and DV11 | Demographics
Demographics
From SPARK
Demographic survey
Information on population, age groupings, ethnic composition, and displaced people living outside the language area, guide teams in the identification of potential target audiences. Knowing your target(s) helps in the selection of script topics uniquely suited to each particular target group[1]. Demographics are usually a key factor in any media program.
Where people live has a lot to do with their world view.
Internal notes:
- Oct.27,2004 jvd
